It is the island's most populous and largest town, with a population of 74,785 people according to the 2010 census. It is bordered to the north by Madridejos and to the southeast by Santa Fe. The municipality also includes numerous smaller islands, such as the Don Islands (Botigues, Doong, Lipayran), Hilotongan, Silion, and Yao.
There are a few historically notable buildings but they have generally not been well maintained, and the ravages of the climate hasten decay, together with several major fires, which consume the wooden structures. Preventive maintenance generally was not practised, so even the best preserved buildings date back only to the middle of the 19th century.