Mandaluyong

 

Mandaluyong, officially the City of Mandaluyong(Filipino: Lungsod ng Mandaluyong), is one of the citiesand municipalities that comprise Metro Manila in thePhilippines. Located at the approximate geographical centre of Metro Manila, it is bordered on the west by the country's capital, Manila, to the north by San Juan City, to the east by Quezon City and Pasig City, and byMakati City to the south. The city is known for being theTiger City of the Philippines and the Shopping Capital of the Philippines.^[3]

Among the many attractions in the city is the western half of the Ortigas Center, one of the major centers of business and commerce in the metropolis (the eastern half is in Pasig City). Found within the Mandaluyong portion of the Ortigas Center^[4] is the main headquarters of the Asian Development Bank,^[5][6] Banco De Oro, and the headquarters of San Miguel Corporation, Southeast Asia's largest food and beverage company. One of the most prominent pharmaceutical laboratories and factories, Unilab, is located here.^[7]

 

Economy

Mandaluyong is deemed as the "Tiger City" because of its vibrant business and economic activity. The city is home to a number of shopping centers, entertainment hubs, commercial establishments, high-rise offices, residential condominiums and hotels. The city is now one of the most important business and financial areas in the metropolis.^[11]

Commercial activities

Like other cities in Metro Manila, Mandaluyong has its own share of commercial strips and a central business district. The former commercial area, consisting mostly of banks, offices and service establishments, stretch along public transport routes thereby serving both local consumers and passers-by from the neighboring localities. Major commercial strips of the city include the stretch of Boni Avenue, Shaw Boulevard, Libertad-Sierra Madre area, Kalentong, San Francisco, part of Martinez, Sgt. Bumatay towards Barangka Drive and Pinatubo towardsEDSA. Mandaluyong's central business district is concentrated on the EDSA-Shaw-Pioneer area.^[12]

Industrial activities

Industrial activities are mostly concentrated within the Shaw Boulevard-Pioneer area and along the Pasig River. Although prominent in the manufacture of foods, medicines and laboratory equipment, these industries are gradually declining in number, opting to relocate in newly developed industrial zones outside Metropolitan Manila. In the Pasig River area, particularly in Barangays Namayan and Mabini J. Rizal, areas formerly industrial are now the sites for residential subdivisions and townhouses. In the EDSA-Shaw-Pioneer area, the transformation is toward a more economically profitable and globally competitive commercial activity. And, since 2013, Mandaluyong is the home of one of the largest television networks in the country, TV5. ^[13]

Shopping malls

The City of Mandaluyong is known for being the "Shopping Capital of the Philippines", it is home to a cluster of shopping centers which stand side by side.^[14][15] These shopping malls plays an important role in the economy of the city.

• SM Megamall- is a large shopping mall located in the Ortigas business district of Metro Manila. It one of the largest SM Supermall developed and operated by SM Prime Holdings, the largest mall operator in the Philippines owned by Henry Sy Sr. The mall has two buildings interconnected with a bridge. The SM Megamall is the largest shopping mall in the country with a floor area of 500,000 m²(5,400,000 sq ft).^[16] The mall has a maximum capacity of 4 million people, it is as large as the Changi Airport Terminal 2 in Singapore.

• Shangri-La Plaza Mall- is an upscale shopping mall located at theOrtigas Center. It was established and developed by the Kuok Group of Companies, the owner of the worldwide chain of Shangri-La Hotels and Resorts.

• The Podium- an upscale shopping center located along ADB Avenue at the heart of the Ortigas Center, a major business and commercial district in Mandaluyong City. It was developed in December 2001 and officially opened in August 2002 as a joint project of Singaporean company,Keppel Land and SM Prime Holdings, the parent company of SM Supermalls.^[17]

• Forum Robinsons- is a specialty mall within Cybergate, a modern business and residential complex at the corner of EDSA and Pioneer Street in Mandaluyong. The shopping center highlights information technology product categories.^[18]

• St. Francis Square Mall- is one of the notable shopping center in the city, the mall is a modern low-rise building holding a 3,000 capacity auditorium and houses over 1,000 stalls and stores.

• Starmall EDSA-Shaw- located at the corner of one of the city's busiest roads: EDSA and Shaw Boulevard, with over 200 shops and dining outlets, digital cinemas and a bowling lane.^[19]

• EDSA Central Pavilion- a shopping complex that contains a discount warehouse, food market, various shops and food chains.^[20]

 

SOURCE:http://en.wikipedia.org/wiki/Mandaluyong

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